Jose Cuervo tequila plays games
30 March, 2010
US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.
Australia: Diageo rolls out Jose Cuervo tequila
12 March, 2010
Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.
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Dominic Roskrow
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It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
