Whisky Live Paris returns for 20th anniversary edition
16 July, 2024
Whisky Live Paris celebrates its 20th anniversary this year, returning to France’s capital with new addition to the 2024 show, The Agave Patio, paying tribute to the growing interest in the tequila and mezcal market.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
