Irish whiskey brand Waterford entered administration earlier this week after failing to raise fresh funding.

Ireland’s Waterford Distillery, producer of natural whiskies, has announced the launch of Cuvée: Argot, a permanent addition to its single malt whisky range and accompanying Cuvée Concept.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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