Old Mout is launching its biggest campaign yet to spread awareness of its partnership with WWF by introducing limited edition cider glasses.

Calvados brand Avallen has partnered with National Geographic Traveller Food to launch its new creative campaign designed to drive greater consideration of sustainability and environmental impact within the drinks sector.

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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