Old Mout is launching its biggest campaign yet to spread awareness of its partnership with WWF by introducing limited edition cider glasses.
Avallen launches new sustainability campaign with Nat Geo
Calvados brand Avallen has partnered with National Geographic Traveller Food to launch its new creative campaign designed to drive greater consideration of sustainability and environmental impact within the drinks sector.
Malibu Melon Margarita to make US splash
Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.
Malibu Sunshine to rise in spring
Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
