Pernod Ricard has signed an agreement to sell Czech herbal liqueur Becherovka to Poland’s Maspex Group for an undisclosed sum.

Spanning a wide spectrum of flavours, bitters is well placed to attract new consumers with variations on existing brands.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook