Pernod Ricard agrees to sell Becherovka to Maspex
04 January, 2024
Pernod Ricard has signed an agreement to sell Czech herbal liqueur Becherovka to Poland’s Maspex Group for an undisclosed sum.
Herbal Bitters: covering all bases
04 January, 2023
Spanning a wide spectrum of flavours, bitters is well placed to attract new consumers with variations on existing brands.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
