The European Forum for Responsible Drinking (EFRD) has launched a web-campaign to promote responsible marketing practices for alcoholic beverages. The objective is to explain in plain language how EU-wide codes of advertising should be applied.

Belgium: The European Spirits Organisation CEPS and The European Forum for Responsible Drinking (EFRD) have teamed up with the Belgian Federation of Wine and Spirits to launch a responsible drinking campaign during the World Cup.

The European Commission’s new Eurobarometer report on attitudes to alcohol misses the bigger picture, according to CEPSand EFRD,the representatives of the European spirits industry.

Europe’s spirits producers have launched a catalogue of industry-led programmes to reduce alcohol related harm.

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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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