In America, the beer category has lost volume to wine and spirit in recent years. There are several reasons for this.

A minimum unit price for alcohol set out in today’s (November 1) Scottish government Bill is unlikely to reduce alcohol misuse, will threaten the £3.4 billion whisky industry and will punish moderate drinkers, according to the trade. 

The trade has welcomed the Scottish Parliament’s decision to reject minimum pricing. This was the final time in which MSPs could vote to decisively keep minimum pricing out of the Alcohol Bill. The Scotch Whisky Association (SWA) has consistently argued that minimum pricing would be illegal and ineffective in addressing misuse, whilst significantly damaging one of Scotland’s key industries.

The introduction of a minimum price for alcohol in Britain could see retailers and manufacturers reap £700m in extra revenue.

Scottish Government plans to introduce alcohol minimum pricing have suffered a further setback, according to the Scotch Whisky Association (SWA).

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Ben Branson

Making the pitch for a wider listings reach

In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.

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