The UK’s CBD market is now the second-largest in the world and following a period of regulatory red tape, the Association for the Cannabinoid Industry claims that the UK now has the most evolved regulatory framework for CBD in the world. Coupled with a growing consumer trend away from alcohol, CBD-infused functional beverages could be set to explode this year.

In late 2020 the US Food & Drug Administration sent out a warning letter to Red Moon Herbs in Asheville, North Carolina, after it claimed its adaptogenic products were intended to mitigate, prevent, treat, diagnose or cure Covid-19.