In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Brewdog Distilling Co has announced the launch of a new portfolio of vodkas produced using beer that doesn’t meet the brewery’s standards for release.

Equiano Rum founder Ian Burrell believes the recent launch of Equiano Light will further open up the brand to the global on-trade.