The latest duty increase from US authorities on French wine and spirits is “a real economic bomb” for the armagnac industry according to Patrick Farbos, president of BNI Armagnac.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
