A spirit historically bound to the South Korean market, soju consumption is rapidly increasing in key global markets.

Soju producer HiteJinro says it wants to become a leading global spirits company like Diageo and Pernod Ricard starting with the complete distribution of its soju around the world.

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Tess Posthumus

Tales shows it's shifting focus

Tess Posthumus reports from the recent tales of the cocktail – and finds it’s becoming so much more than just a cocktail festival.

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