HiteJinro: Soju’s export mission
22 September, 2022
A spirit historically bound to the South Korean market, soju consumption is rapidly increasing in key global markets.
Soju producer HiteJinro targets global spirits dominance
09 July, 2020
Soju producer HiteJinro says it wants to become a leading global spirits company like Diageo and Pernod Ricard starting with the complete distribution of its soju around the world.
Digital Edition
Comment
Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
