Distillers are calling for the permanent removal of EU imposed “debilitating tariffs” on American whiskey, which are scheduled to be reimposed and doubled to 50% on 1 January 2024.

A new report by the Distilled Spirits Council of the United States (DISCUS) has revealed that total US spirits exports reached a record $2.06bn in 2022, buoyed by the temporary halt to retaliatory tariffs, with American whiskey exports to the UK remaining lower than pre-tariff levels.

American whiskey exports to EU have decreased by a third since the bloc imposed a 25% retaliatory tariff in June 2018.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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