Politicians and industry groups are urging the UK government to provide financial support to firms impacted by the rising Covid cases.

UK: Somerset Cider Brandy has been granted geographical protection.

The UK government has urged the drinks industry to back its Responsibility Deal aimed at countering binge drinking and alcoholism.

Africa: Diageo’s Guinness Nigeria has committed £225million (NGN 55 billion) to expand its brewing operations. The company has said this will create 200 permanent jobs for Nigerians.

China - an important market for scotch whisky – has announced that it will recognise and protect ‘scotch whisky’ as a Geographical Indication (GI).

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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