Ardbeg An Oa 'more approachable' than 10-year-old
12 December, 2017
Ardbeg’s latest expression An Oa, pronounced ‘an oh’ has not been designed as a replacement to its most popular 10-year-old but a more “approachable” addition to its core range, according to its creator.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
