Diageo confirms Casamigos acquisition
17 August, 2017
Diageo has completed the acquisition of Casamigos, the fastest growing super-premium tequila brand in the US.
Diageo boss: 'We're restless as hell'
28 July, 2017
Diageo chief executive Ivan Menezes says the company is ‘restless as hell’ following the release of its annual market report for the year ending 30 June 2017, despite profits growing up to 25%.
Diageo buys George Clooney tequila Casamigos for $1bn
22 June, 2017
Diageo has entered into a definitive agreement to acquire Casamigos, a US super-premium tequila brand founded by Hollywood star George Clooney, for $1bn.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
