A former Diageo marketing executive has launched the world’s first dedicated talent agency for influential bartenders.

Armagnac

14 August, 2012

Armagnac is arguably the closest spirit to wine in terms of provenance, raw materials and the outlook of the growers, producers and brand owners. Christian Davis reports

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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