Pernod Ricard UK appoints new on-trade director
12 March, 2019
Pernod Ricard UK has promoted James Bremner to the position of on-trade channel director, reporting to Chris Ellis, Pernod Ricard UK commercial director.
Pernod Ricard UK Christmas on trade promotion
25 August, 2015
Pernod Ricard UK says it wants to encourage on-trade retailers to ‘get social’ this Christmas to inspire their customers and drive sales of premium wine and spirits.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
