Jameson becomes an official partner of the EFL
Jameson Irish Whiskey has been unveiled as an official partner of the English Football League (EFL) ahead of the 2023/24 season.
Brands Report 2022: Bartenders' Choice
Probably of all the leagues in the Annual Brands Report, a place in the Bartenders’ Choice list is the most sought-after among brands.
Ryan Reynolds launches Aviation Gin Wrexham AFC bottle
Aviation American Gin has launched a limited-edition Wrexham AFC bottle to celebrate the takeover of the National League club by Ryan Reynolds and Rob McElhenney.
Heineken 0.0% takes over Europa League sponsorship
Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.
Brands Report: World Whisky
With Irish Whiskey stripped out, other countries get a chance to shine. Hamish Smith does the maths
Johnnie Walker takes 1st place in Brands by Value list
Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.
New World leads Old in battle of the wine brands
New World brands continue to dominate the global wine sector and now constitute 13 of the top 15 wine brands, according to a recent study.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
