Grant’s Scotch whisky has announced a global brand relaunch, including the renaming of its signature blend to Grant’s Triple Wood.

William Grant & Sons has announced a deal with Modi Distilleries to bottle and launch Grant’s blended Scotch whisky in India.

William Grant & Sons has appointed whisky expert Rob Allanson as its new global ambassador for Grant’s, effective April 1 2014.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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