Kweichow Moutai former chairman sentenced to life in prison
The former chairman of baijiu giant Kweichow Moutai has been sentenced to life in prison for taking 112.9 million yuan ($17.5 million) in bribes.
The world’s most valuable alcoholic drinks brands could lose up to US$33bn worth of brand value as a result of the COVID-19 pandemic, according to brand valuation company Brand Finance.
Baijiu dominates list of most valuable spirits brands
Leaders of the Chinese baijiu market: Moutai, Wuliangye, and Yanghe are the world’s most valuable spirits brands, according to the latest report by Brand Finance, an independent brand valuation and strategy consultancy.
Baijiu: Dark Matter
Baijiu is the world’s biggest spirit with the world’s biggest consumer base. It is already international but can it broaden its appeal to western palates? Hamish Smith reports
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
