The Gin Guild, the not-for-profit international gin industry body, has denounced spirits producers who describe low or non-alcohol products as ‘gin’ for “freeloading” on the success of the category.

Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.

on 26 April, 2013

Former Drinks International editor Patience Gould ponders Diageo’s approach to gin as it follows the flavoured route

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Nick Strangeway

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Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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