Former Drinks International editor Patience Gould ponders Diageo’s approach to gin as it follows the flavoured route
Gin Guild slams 'freeloading' brands in no/low spirits sector
20 January, 2021
The Gin Guild, the not-for-profit international gin industry body, has denounced spirits producers who describe low or non-alcohol products as ‘gin’ for “freeloading” on the success of the category.
Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.
on 26 April, 2013
