on 26 April, 2013
Former Drinks International editor Patience Gould ponders Diageo’s approach to gin as it follows the flavoured route
Gin Guild slams 'freeloading' brands in no/low spirits sector
20 January, 2021
The Gin Guild, the not-for-profit international gin industry body, has denounced spirits producers who describe low or non-alcohol products as ‘gin’ for “freeloading” on the success of the category.
Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
