on 26 April, 2013
Former Drinks International editor Patience Gould ponders Diageo’s approach to gin as it follows the flavoured route
Gin Guild slams 'freeloading' brands in no/low spirits sector
20 January, 2021
The Gin Guild, the not-for-profit international gin industry body, has denounced spirits producers who describe low or non-alcohol products as ‘gin’ for “freeloading” on the success of the category.
Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.
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Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
