Trends rely on different groups of people to evolve and gain traction. Angel Brown tracks the movement of cocktail fashion

Cocktail special

29 October, 2012

Lucy Britner probes cocktail experts on how to track trends and succeed in competitions

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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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