on 25 September, 2015
After the "normalisation" of Cuban-American relations this summer, DI's business columunist Hamish Smith tells us when to expect the doors of bussiness to swing open and what it will mean for the rum industry
Havanista is formally launched
25 November, 2013
Pernod Ricard has launched formally the Havanista Cuban rum brand at the celebrations to mark the 20th anniversary of Havana Club International.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
