on 29 May, 2013
Standing listening last night to The Macallan’s brand ambassador, Joy Elliot, who was conducting a tasting of the new 1824 Series at the Whisky Shop in London’s Piccadilly, I could not resist a feeling of déjà vu.
The Macallan unveils new range
27 June, 2012
The Macallan has unveiled a new range, the 1824 Series, which is being rolled out into the UK market this autumn.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
