on 29 May, 2013
Standing listening last night to The Macallan’s brand ambassador, Joy Elliot, who was conducting a tasting of the new 1824 Series at the Whisky Shop in London’s Piccadilly, I could not resist a feeling of déjà vu.
The Macallan unveils new range
27 June, 2012
The Macallan has unveiled a new range, the 1824 Series, which is being rolled out into the UK market this autumn.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
