I went to two whisky launches yesterday (May 8) – Bacardi’s Glen Deveron, the Royal Burgh Collection and Pernod Ricard/Chivas Brothers’ The Glenlivet Alpha. Both interesting for different reasons and very much a case of ‘chalk & cheese’ when it comes to the brand and what they are doing with it.
The Edrington Group has unveiled a new version of The Black Grouse, the rich, spicy, sweet and smoky version of its mainstream Famous Grouse blended scotch whisky brand.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
