I went to two whisky launches yesterday (May 8) – Bacardi’s Glen Deveron, the Royal Burgh Collection and Pernod Ricard/Chivas Brothers’ The Glenlivet Alpha. Both interesting for different reasons and very much a case of ‘chalk & cheese’ when it comes to the brand and what they are doing with it.
Black Grouse goes Alpha
18 April, 2012
The Edrington Group has unveiled a new version of The Black Grouse, the rich, spicy, sweet and smoky version of its mainstream Famous Grouse blended scotch whisky brand.
Comment
Dominic Roskrow
Click for more »
It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
