Spiribam, the division that oversees the spirits activities of the GBH family group, has signed a distribution partnership with Cognac Hardy in the US.

Accolade Wines has announced a £4 million above the line campaign for its leading Australian wine brand Hardys, to coincide with its sponsorship of the English and Australian  cricket teams ahead of the Ashes test matches with Australia.

Accolade has launched a new wine under the Hardys brand at ProWein, Germany.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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