Everleaf non-alcoholic aperitif is launching its ‘Everleaf Home’, a pop-up at The Hide Bar, London, to celebrate its fifth birthday this November.

I’m a perfectionist and I like to surprise people, make them experience something truly memorable,” says Giorgio Santambrogio, owner and bar manager of Officina in Milan.

Grey Goose has announced the launch of Duet, a pop-up cocktail bar series and martini cocktail kit.

Pernod Ricard UK is hoping the release of Absolut London in time for the Olympics and the Queen’s diamond jubilee will lift sales of the brand by 10%.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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