Anora has completed the sale of its Swedish schnapps brand Snälleröds to Malmö-based beverage company Saturnus AB.

Swedish schnapps brand, Flävar, recently reached 100k bottles sold since launching in the UK on-trade in May 2022. Drinks International caught up with Rolf Munding, owner of Market Taverns Group, whose latest venture, Flävar, plans to grow its European presence this year.

Swedish schnapps brand Flävar reaches 100k bottles sold since launching in the UK on-trade in May this year, with plans to grow its European presence in 2023.

Diageo has announced the sale of Archers, the Peach Schnapps brand, to De Kuyper Royal Distillers. 

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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