Champagne is a category in which brand reputation has a key role. Its expense clearly plays a part in consumers' brand loyalty - creating a reluctance to experiment with lesser-known brands as they might in the craft-spun worlds of beer and gin, for example.

LVMH has appointed new chief executive officers for its champagne brands Moet & Chandon and Veuve Clicquot Ponsardin.

Moet & Chandon has launched a champagne designed to be served over ice.

LVMH has appointed a new CEO for Maison Moet et Chandon.

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Nick Strangeway

Hacha leads by example

Back in 2002 celebrity chef Jamie Oliver launched Fifteen, a restaurant made up of a team of trainee chefs from underprivileged backgrounds.

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