Brands Report 2023: Champagne
05 January, 2023
A select band continues to dominate this category, where brand recognition is the all-important factor.
Brands Report 2020: Champagne
29 January, 2020
Champagne is a category in which brand reputation has a key role. Its expense clearly plays a part in consumers' brand loyalty - creating a reluctance to experiment with lesser-known brands as they might in the craft-spun worlds of beer and gin, for example.
LVMH appoints champagne heads
09 January, 2012
LVMH has appointed new chief executive officers for its champagne brands Moet & Chandon and Veuve Clicquot Ponsardin.
Moet launches champagne over ice
11 May, 2011
Moet & Chandon has launched a champagne designed to be served over ice.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
