Emerging markets will continue to drive alcoholic drinks volume and value growth in 2012, according to Euromonitor International.

Beam, the US-based global premium spirits company, has announced that Arthur Aroney will join the organisation as managing director of Emerging Markets for its Asia Pacific/South America (APSA) region.

The importance of the so-called emerging markets such as those in China, India, was underlined by the Pernod Ricard management  team in individual briefings in London today (Tuesday September 6), following the announcement of the group’s annual results last week.

Diageo has cited ‘emerging markets’ as a reason for its positive results – including 16% growth in scotch whisky in emerging markets.