Spirits giants Edrington and Beam Suntory have agreed to an equity swap of stakes in their jointly-owned distribution companies in Spain and the UK.
Pernod Ricard signs joint venture with Tequila Avión
20 July, 2011
Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
