The Amarula Trust is funding a new project to protect elephants.

Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.

Rémy Cointreau Global Travel Retail has rolled out St-Rémy à la Crème to travel retail.

Cream liqueurs

09 November, 2012

An unfamiliar face has designs on the cream liqueurs crown. Lucy Britner flings the saloon doors open on the sector

Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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