Pernod Ricard is working on the release of an Anejo variant of its Olmeca Altos tequila.

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

Pernod Ricard, with its Olmeca tequila brand, has announced the winner of the Tahona Society Margarita contest.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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