Diageo swaps US Cîroc rights in Lobos 1707 exchange
Diageo has exchanged majority ownership of the brand rights for Cîroc vodka in North America, for majority ownership of tequila brand Lobos 1707.
Diageo North America announces Pronghorn, a diversity, equity, and inclusivity initiative
Diageo North America has announced Pronghorn, an economic initiative to drive diversity, equity, and inclusion in the spirits industry.
Diageo purchases Lone River Ranch Water producer
Diageo has maintained its acquisition drive by snapping up the firm that produces the Lone River Ranch Water hard seltzer brand.
Diageo appoints Menezes to the board
Ivan Menezes has been appointed to the Diageo board as an executive director with effect from July 2.
Patrón enlists former Diageo VP
Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.
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The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
