Brown-Forman has made experienced bartender Cam Dawson its new American whiskey ambassador, working solely on Jack Daniel’s.

Brazil has officially recognised Bourbon and Tennessee whiskey as distinctive products of the United States, according to the Distilled Spirits Council.

Bacardi Brown-Forman Brands has announced a £2m first-year investment for the launch of Jack Daniel’s Tennessee Honey in the UK.

US recognises cachaça

11 April, 2012

The US is to officially recognise cachaça as a spirit from Brazil. The sugar cane spirit is currently labelled Brazilian rum in the US.

Jack Daniels has launched a honey whiskey – the brand’s first launch in nearly a generation.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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