Drinks Americas announces sales appointments

26 January, 2009
Drinks Americas (DA) has announced additions to its sales and marketing team.
Drinks Americas (DA) has announced additions to its sales and marketing team.Patrick Kenny CEO of Drinks Americas said: "We are very pleased to have attracted sales managers Charles Lynch, Jack McKenzie, and Tad Holtsinger. They will help us reach our sales milestones and help grow the Company for our shareholders.”Jack McKenzie was president of Olifant and DA purchased Olifant Vodka earlier this month. He is to be vice president of sales for the US.

In addition to overseeing the transition of the Olifant brand, McKenzie's responsibility will include the management of all Drinks Americas brands in Illinois, Texas, Colorado, Missouri, Louisiana, Indiana, Kentucky, Tennessee, Oklahoma, New Mexico, Kansas, Nebraska, North and South Dakota, Wisconsin and Minnesota.

Also joining Drinks Americas is Jason McKenzie, who will continue as regional manager overseeing all of Drinks Americas’ brands in New Jersey, Pennsylvania, Maryland, Delaware, and South Carolina.

Tad Holtsinger will be joining Drinks Americas as vice president of Southeast US and Control States. Holtsinger’s responsibility for all Drinks Americas brands will include managing the Company’s control state distributor, The Liquor Group, in the states of Virginia, North Carolina, Alabama, Ohio, Michigan, Washington, Oregon, Wyoming, Idaho, Utah, Iowa, Maine, Vermont and New Hampshire. Holtsinger will also work with Bruce Klein who currently is managing the Company’s Florida distribution in order to expand the Company’s business in Florida and Georgia.

Charles Lynch continues with Drinks Americas as vice president and national sales manager. Lynch will be responsible for all Drinks Americas brands in the metropolitan New York area, the balance of New York State, Connecticut, Massachusetts, Rhode Island, California, Nevada and Arizona, as well as key national accounts.

The group has a wealth of experience between them, including stints at Seagram, Jim Beam and Blavod Extreme Spirits.

Drinks Americas markets brands including Trump Vodka and Willie Nelson’s Old Whiskey River Bourbon and is currently bringing to market Leyrat Cognac, a new sparkling vodka, and beer in partnership with Kid Rock’s new American Badass Beer Company.  All these products will be introduced in the coming months in partnership with Drinks Americas’ strategic music and entertainment plans.


Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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