Stoli Blakberi is the latest variant in the stable of flavoured vodkas , launched in the US in May and backed by a multi-million dollar marketing strategy .

Russian vodka Stoli first ventured into flavour s in 1962 with Pertsovka, a pepper vodka, for the then premier Nikita Khrushchev and was the first brand to export commercially produced flavoured vodkas to the US in the '70s. Blakberi joins a portfolio that includes Razberi, Cranberi, Strasberi, Citros, Vanil, Ohranj, Peachik and Blueberi and as such remains a flavoured market leader with its range of variants.