US Briefs

27 August, 2008

Page 11

A Gallup Poll of 1,000 adults aged 18 and over revealed that 64 per cent consume some form of alcohol beverage. Of those, 40 per cent said they usually drink beer while 34 per cent identified wine as their drink of choice. Some 22 per cent preferred spirits. The remaining 4 per cent liked them all.
Bacardi has launched a major advertising campaign for Grey Goose vodka. The campaign began in conjunction with the US Open Tennis Tournament in September. Grey Goose is a promotional partner in the tournament and the advertisements will appear during television broadcast coverage on several cable channels as well as in various print outlets. The ads depart from the standard bottle shot and cocktail images to focus on the lifestyles of Grey Goose consumers.
The US wine market was up 5 per cent through June, compared to the first six months of 2006, according to the Gomberg-Fredrikson Report. Imported wines continued to gain market share, with gains through June of 13 per cent, including bulk imports. Bottled imports were up 8 per cent. US wine exports, mainly from California, gained 12 per cent in the first six months of 2007.
Sazerac Brands, a premium spirits importer and distributor based in New Orleans, has rolled out Stiletto Vodka from Russia. Priced in the super-premium range, Stiletto also comes in chocolate, vanilla and mint flavours.

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