Harveys Bristol Cream
27 August, 2008
Page 20
Brand owner Beam Global
Spirits & Wine
Produced in Spain
Size 75cl
Price £7.49
A bv 18
Markets Worldwide
Contact: lynne.garrett@beamglobal.com
Beam Global Spirits & Wine has unveiled new packaging for Harveys Bristol Cream, the best known sherry brand in the world - a bottle is sold every six seconds .
The new look - hailed as the most radical change in over a decade - features a metallic label with an H logo.
The company carried out research among more than 2,000 35-to-45-year-old women, the target audience for Harveys. Drew Munro, general manager for Beam Global UK , said that in 12 years of drinks marketing he ha d never known such feedback: 94 per cent, against a normal average of 60 per cent.
Bristol Cream is a blend of finos, aged amontillados, olorosos and Pedro Ximenez, aged in the solera system. It is matured in American oak barrels for at least three years.
Spirits & Wine
Produced in Spain
Size 75cl
Price £7.49
A bv 18
Markets Worldwide
Contact: lynne.garrett@beamglobal.com
Beam Global Spirits & Wine has unveiled new packaging for Harveys Bristol Cream, the best known sherry brand in the world - a bottle is sold every six seconds .
The new look - hailed as the most radical change in over a decade - features a metallic label with an H logo.
The company carried out research among more than 2,000 35-to-45-year-old women, the target audience for Harveys. Drew Munro, general manager for Beam Global UK , said that in 12 years of drinks marketing he ha d never known such feedback: 94 per cent, against a normal average of 60 per cent.
Bristol Cream is a blend of finos, aged amontillados, olorosos and Pedro Ximenez, aged in the solera system. It is matured in American oak barrels for at least three years.
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