The Nicaraguan rum brand has already planted more than 800,000 trees since 2005 and is well on its way to fulfill its pledge of planting one million trees by 2025.
The new campaign titled “Together for a Greener Future”, supported by environmental charity One Tree Planted, includes a series of activations in points of sale and initiatives on social media (#TogetherForAGreenerFuture) to raise awareness on the importance of reforestation, as well as tree planting events in various countries throughout the year.
Individuals will also be able to support reforestation efforts by donating through Flor de Caña’s fundraising page with One Tree Planted, which guarantees that for every dollar donated, one tree will be planted. In turn, Flor de Caña will match all individual donations received during the campaign.
"One Tree Planted is proud to continue our partnership with Flor de Caña, who have supported reforestation projects through unique fundraising campaigns over the years," said Matt Hill, founder & chief environmental evangelist at One Tree Planted. “As the trees grow, they'll restore soil stability and health, improve water filtration and absorption, mitigate the effects of climate change, improve biodiversity and provide a host of benefits to the local communities”.
“As a global leader of sutainability practices within the spirits industry, we are deeply committed to the protection and preservation of the environment,” added Mauricio Solórzano, global ambassador for Flor de Caña. “Through our partnership with One Tree Planted we’re taking our commitment to the environment to the next level and working together to inspire people around the world to get involved in our effort to restore forests and ensure a greener future for generations to come."
