cachaca 51 drinks international brands report

Brands Report 2020: Cachaça

20 January, 2020

Cachaça's dependence on the Caipirinha cocktail creates both opportunities and problems for the category.

The platform the cocktail gives cachaça is invaluable and the volumes it demands are great, but much of the category’s growth relies on the popularity of the cocktail.

Cia Muller-owned Cachaca 51 has overtaken Leblon to take top spot in the bestselling list, having risen from third to second in 2019. Cachaça 51 narrowly beat Leblon, while three of the top five bestselling brands each took 16% of the top choices, suggesting there isn’t a dominant cachaça brand among top-end bartending. Interestingly, Leblon is number one in the top trending list, which suggests that 2021 could be the year the Bacardi brand reigns once again.

                                                                                                      

Methodology

The results of this report are the culmination of a questionnaire of 106 bars around the world, each cherry-picked to take part based on their performance in global bar awards. We aim to find out not only which brands sell best but also what’s trending. These two data sets give us an insight into the brands that are doing the most volume and the brands that are hot right now.

To read more on the methodology of the Brands Report click here.





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Nick Strangeway

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