The campaign will focus on Taylor’s LBV and the aim is to encourage consumers to drink port throughout a ‘season’ rather than just Christmas and New Year.
Andrew Hawes, MD at Mentzendorff, the UK agent for Taylor’s, said: “There is no getting away from the fact that people like port. The quality versus value equation has never been better and there are strong recognisable brands in the market that are consistently invested in.
“Taylor’s launching the new digital advertising campaign will support the brand’s very broad trade distribution at a time of the year when family friends gather, and port represents a warm and affordable luxury, often described as “the oil of good conversation”.”
The campaign officially launched on Friday 25 October, and will run until New Year’s Eve.
