Europe's first CBD cocktail bitters launch

04 June, 2019
OTO CBD cocktail bitters

Europe’s first CBD cocktail bitters launched this June by independent UK-based company OTO.

OTO’s CBD cocktail bitters can be used to enhance cocktails or as an alternative to alcohol. A single measure of the bitters delivers an effective daily serving of 50mg of cannabidiol (CBD), which is a non-psychoactive extract from the hemp plant.

Recent consumer trials conducted by OTO showed that regular use of their optimum strength CBD products helped reduce anxiety in 86% of respondents, while 67% said it helped them feel less fatigued and boosted their energy levels.

The bitters are made from natural ingredients and combine pure CBD from organically grown hemp plants with a mix of botanical extracts.

Antonia Jamison, director of OTO, said: “The drinks market is entering a really interesting stage where the non-alcoholic alternatives are now just as exciting and complex as their alcoholic counterparts. 

“However, just because people are adopting a more balanced approach to drinking, doesn’t mean that they don’t need a bracer to help them unwind and socialise. This is where OTO’s non-alcoholic CBD bitters come in.

“At OTO, our aim is to create the world’s finest CBD experiences. Sadly, too many products on the market contain ineffective levels of CBD to have any real impact, which is why we spent a lot of time determining the optimum strength.

“Adding OTO’s CBD bitters will help people to feel ‘in the moment’. It’s not about losing yourself, it’s about connecting to the present, the experience and the people around you.”

OTO will also soon be launching three ready-to-drink (RTD) 50mg CBD shots.





Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

Click for more »

Events

Facebook

Twitter