Solera Beverage Group launches Nordic distribution firm

10 October, 2018

Solera Beverage Group has launched Collection Spirits, a marketing and distribution company specialising in craft and luxury spirits in the Nordics.

From 1 November 2018 Collection Spirits will commence operations from Copenhagen covering the full Nordics with the ambition of becoming the leading craft and luxury brand portfolio in the region.

Morten Schonning, founder and MD of Collection Spirits said: “There has been a long-standing opportunity in the market to create a one stop solution for craft and luxury brands.

“The resource, time and inside knowledge drinks brands need to operate in these markets is vast and complex given the mix of monopoly and open market structures as well as local restrictions in the marketing of spirits.

“You need real time expertise, boots on the ground and market trend insights to effectively launch and grow spirit brands in these markets.”

The company will focus on driving long term value for their partners and has already signed The Botanist, Four Pillars and La Hechicera.

Collection Spirits will operate its own portfolio of brands with dedicated resources looking after marketing, trade advocacy and sales with its head offices based in Copenhagen.

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