Drinking Out Loud will focus on providing services to those brands looking to break out into international markets, but who do not necessarily have the resources, expertise or relationships to execute.
In addition, the agency will merge its wine and spirits translation service, Vinglish, set up by Jordan in 2009, into its offering.
Jordan said: "Having worked extensively across Europe, Africa and Latin America for a number of years, I've noticed some exciting trends, demands and opportunities for brands which are just not being activated - be that due to a lack of local knowledge, awareness or connections on the part of the brand owner."
"With Drinking Out Loud, I want to help brand owners with amazing stories and liquids, but limited resources and capability, to establish themselves on the international stage by leveraging my extensive network and experience gained with large multi-nationals and small start-ups".
