Pick of the Launches

21 December, 2017

Here is the pick of the launches from last month, as featured in Drinks International magazine December edition



Brand owner Pernod Ricard/Chivas Brothers

RRP £150, US$130

Markets Global, Global Travel Retail

Contact louisa.oreilly@talkpr.com

Chivas Brothers has unveiled the latest in a series of annual festive gift packs, the Royal Salute Regent’s Banquet Festive Gift Pack.

The packs include a bottle of Royal Salute 21 Year Old (40% abv) and pay homage to the legendary Regent’s Banquet of 1817, a momentous event held in Brighton Pavilion in the UK that boasted more than 120 exotic dishes. The packs are available in global travel retail for a limited time for Christmas.

The limited edition is described as “the ultimate gift for the discerning traveller to share with family and friends this festive season”.

Featuring a laser-cut lid design and interior print in blue and gold, the gift pack was created in partnership with wallpaper designer Angela Groundwater. Chivas says gifting has been at the heart of Royal Salute since it was first created the Coronation of the Queen of England in 1953.

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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.