The WVWA started with a membership of 11 in 1986 and it now represents 230 wineries and tasting rooms, and is a big contributor to Oregon’s wine economy.
“This merger is something that both staff and those involved with both organisations have been wanting for a long time,” said Anthony King, board president of the WVWA.
“Not only does it simplify staffing, but it more closely links these two organizations so that our industry can speak with one cohesive voice.”
The WVWA says it focuses on promoting, enhancing and protecting the prestige of Willamette Valley wines and supporting its members and community, while Oregon Pinot Camp says it works directly with trade.