New York-based Sovereign Brands sold the luxury champagne, often referred to as Ace of Spades, for an undisclosed amount to the music mogul.
The golden bottle featured in Jay Z’s 2006 music video and retails for $300 (£188).
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Jay Z buys Armand de Brignac Champagne
06 November, 2014
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US rap star Shawn ‘Jay Z’ Carter has bought the Armand de Brignac Champagne brand.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
