Distillery Experience Challenge

Each year, thousands of tourists around the world tour distilleries whilst on holiday in search of more unique cultural experiences. Distilleries across the globe are opening their doors offering
participation in educational sessions, sensory tours and tastings.

The investment and planning involved, turning a distillery into a successful and sustainable tourist attraction is paramount to its success. The aim of our awards is to recognise such innovation and excellence among distilleries and associated businesses. Our award categories reflect the tourism initiatives, strategies, proposition and innovation shown by international distilleries. 

Entries are welcome from all involved in distillery tourism, whether they are major spirit producers or individual distilleries. If your establishment has been operational during the last 12 months you are eligible to enter. Each entry should be supported with a written entry pack following the guidelines for each category. Entrants may wish to include supplementary material such as photos, brochures and tasting packs to support their submission.


Best Visitor Centre & Distillery Tour
Best Educational Experience
Best Retail Experience
Best Distillery Event
Best Digital & Social Media Initiative

Click here to enter the 2017 awards.

For further information:

Please call Rick Beaumont on +44 (0) 1293 558130 or email rick.beaumont@drinksint.com 

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.